A domain name is merely an internet website address. Just as your apartment or house has a unique identifying address, so does each website in existence. The actual address used by computers is numerical in format and is referred to as Internet Protocol or directly IP. Usually, an IP address takes the form of four series of numbers separated by periods. A simple example of an IP address is 126.96.36.1992. As you can clearly see, this would not be very easy for many people to remember and as a result, the domain ‘name’ system was developed. Basically, it is much easier to remember a specific website name than it is to remember the same websites IP number even if it is repeated to your again and again.
Why you need a domain name
A few people still fail to see the relevance of having a domain name. To them, it is a waste of time and money since they believe that you must always spend some amount of money and time to keep the names live. While this is true, there are a lot of hidden benefits of owning domain names which cannot be ignored. We took an in-depth look at some of them here.
A domain name can help you attract more clients
In the business world, domain names are fast becoming as common as fax and telephone numbers. If your business cards and advertisements do not display a domain name, you face the risk of being completely ignored and passed over by potential clients who prefer to use the Internet to learn more about you and probably make online inquiries and purchases.
Domain name validates your business existence
Nowadays, people prefer reading about your business and finding out more about you online. Ones you meet a potential client, he will at one point or another ask for your official website with the primary aim of doing more research before engaging you in any future business activity.
A domain name helps clarify your business activities
By visiting your website, a client can quickly learn more about your activities and in the process decide on whether to engage you or not. This is fundamentally not the case for those who have no official domain names since potential clients are always forced to go an extra mile and directly contact them to learn what they do before engaging them. Basically, domain names provide the much-needed information to clients who may not know much about you in person but are interested in hiring your services based on their specific needs.a